Retargeting: Your Best Ally

Retargeting is a digital marketing technique where advertisers target users who have visited their website in the past using banner ads on display networks across the web. Retargeting helps advertisers increase their conversion rate by only targeting users that have had a previous experience with their brand (qualified users), even though that experience did not lead to a conversion or a …

Automatic Bidding: Timesaver Tool?

Google Adwords is well-known for their suite of tools aimed to help advertisers and agencies, from beginners to experts. Keywords Planner, Display Planner or time schedule are some of them. One of those tools is the automatic bidding, a feature which helps to manage the bids and optimize the CPCs to accomplish our objectives. Sounds great, and indeed it is …

Smart Goals

SMART Goals, more than just goals

The Smart Goals feature was launched by Google recently. The idea is to use big data gathered by certain advertisers who authorized Google to collect it anonymously. It’s all about the patterns The key to understanding how people act is to study behavioural patterns. What Google does is to compare data from hundreds of thousands of users with the sole …

Volume Traffic

Volume Quality: Best Practices

Have you ever asked yourself what is the key to having a profitable webpage? The common answer to that question is: user volume. Indeed, a decent volume of traffic is a key starting point when monetizing a web page. Without qualified traffic, Conversion Rate (CR) will likely be lower than it should be if you want to make it profitable. …

Ad Extensions

Ad Extensions

One of the keys to have a better traffic in terms of quality, and increasing volume within the same budget, are Ad Extensions. Today we’ll show you two of the many available in Google Adwords: Consumer rating: It is an Ad Extension which shows the overall satisfaction that users have. It is very easy to understand how does it work, …

facebook social media

Facebook: A consolidated option

To say that social media is a fundamental tool for business marketing is no longer a risky statement. Indeed, the advertising industry took for granted what in some years has become a reality. Every year social media traffic and markets grow even higher and, after 6 years in the market, social networks have shown they are a profitable source in …

traffic acquisition

Traffic Acquisition Costs

Traffic acquisition is one of the most used and relevant kpi’s (Key Performance Indicator) for a company. Internet companies are like traditional ones: they seek potential clients to use, buy or rent their services. These potencial clients are usually called “users” and no physical contact is maintained with them. One of the advantages of digital business is that there is …

retargeting

Retargeting: Your Best Ally

Retargeting is a digital marketing technique which helps advertisers increase the conversion rate (CR) by segmenting users that have visited the advertiser’s web page without leading to a conversion or purchase. It should we always implemented along with other digital marketing strategies such as PPC, Traffic Acquisition, Affiliation, SEO, etc. Retargeting is interesting for advertisers which have a great volume …