Upgrade your Display Campaigns using User Intent

Gustavo ToranDisplay Monetization, Online advertising, RetargetingLeave a Comment

What I always struggle with when planning a display campaign is the target. Which user segment will give us the best result? Targeting options in display advertising usually give you behavior or sociodemographic information about the user (interest, placements, categories, age, gender…) but not intentionally. Even though all these targeting criteria are interesting, not having the possibility of targeting people … Read More

The Increasing Role of Data in Digital Marketing

adminData, Display Monetization, Online advertising, Search Monetization, Traffic QualityLeave a Comment

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More

You’ve got great content. But are you reaching the right audience?

Nick KeyteContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content and you know it. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your IT department has indeed pulled it off. The user experience left everyone in your team speechless. You have something worth visiting. “So why aren’t I getting more … Read More

Display Advertising: Get more from your Content

Gustavo ToranContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Why Content Distribution? Is it worth spending money on ads to distribute and spread your content on the internet? Despite the fact that you can get a lot of traffic with a good SEO & social media strategy, there are many reasons why you should buy ads to get more from your content. First of all, organic traffic (SEO & … Read More

You’ve got great content. But are you reaching the right audience?

Jorge GarcíaContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More

You’ve got great content. But are you reaching the right audience?

Jorge GarcíaContent Marketing, Display Monetization, Online advertising, Traffic Acquisition, Traffic QualityLeave a Comment

Your site is full of incredible content. Great journalists, editors, product managers and content strategists are working with you to keep creating new content on an ongoing basis. Your user experience is on point, you have something worth visiting. But are sure you are reaching the right audience? Are your audience development efforts on point? Is your ideal audience even … Read More