At JOT, innovation is key.
We constantly look for new ways to increase efficiency, develop new marketing models and use the valuable data we gather to conduct research.
In-house R&D Projects
JOT’s Digital advertising tool for SMEs.
(SME Instrument Phase 1)
YODA is a digital marketing agency for SMEs with a very simple and powerful vision: Giving SMEs access to digital marketing with a high quality solution at the lowest possible price and where no technical skills are required.
External R&D Projects
“Trustworthy Model-Aware Analytics Data Platform”
H2020 ICT16-2015 BIG DATA RESEARCH, 2016-2018.
The TOREADOR project aims at overcoming some major hurdles that until now have prevented many European companies from reaping the full benefits of Big Data analytics (BDA).
TOREADOR takes a model-based BDA-as-a-service (MBDAaaS) approach, providing models of the entire Big Data analysis process and of its artefacts.
JOT Internet Media is responsible of the business case Clickstream analysis pilot with the aim of applying big data analytics for fraudulent web traffic.
“Supporting Event and Weather-based Data Analytics and Marketing along the Shopper Journey”
H2020 ICT14-2016 BIG DATA PPP, 2017-2019.
Main project objective is to deploy and host a cross-domain platform to easily integrate multi-lingual customer and market related data with weather and event data.
Open up the door to a new generation of business intelligence services and market analyses by:
- demonstrating the impact of such integration with several different business cases
- deploying new marketable services for a variety of stakeholders in the e-commerce, retail and marketing domains
JOT Internet Media’s main role is the implementation of the business case focused on campaign-driven purchasing intentions based on weather and social events.