Reach New Audiences Online with YODA

Unai GarcesOnline advertising, Traffic Acquisition, Traffic QualityLeave a Comment

YODA – Digital Marketing Made Simple One of the biggest digital agencies in Spain and one of the largest audience acquisition companies in the world have come together to create YODA. Ad efficiency and high-quality traffic generation software Technology and knowledge to make the most sophisticated digital marketing available to the smallest budgets Nowadays, more and more people are buying online … Read More

What a partnership is really about

Jorge GarcíaOnline advertising, partnershipLeave a Comment

Ah. The famous handshake picture. What a treat. Let’s discuss a potential collaboration, agree on the terms and shake on it / sign a contract. A partnership is born. And yet, so many partnerships fail. Because in reality, it is a bit more complicated than that. Let’s start with the definition of a partnership. “A partnership is an arrangement in … Read More

The Increasing Role of Data in Digital Marketing

adminData, Display Monetization, Online advertising, Search Monetization, Traffic QualityLeave a Comment

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners … Read More

Innovation for A Data-Based Digital Marketing Approach

Jorge AlonsoInnovation, Online advertisingLeave a Comment

High-quality traffic at a huge scale At JOT, we specialize in the generation & monetization of very high-quality web traffic for premium partners. We help our partners acquire new audiences relevant for their specific business, sending them the very best quality traffic from trusted sources and optimizing our campaigns in real time across countries, languages and devices on multiple platforms. … Read More