What a partnership is really about

Ah. The famous handshake picture. What a treat. Let’s discuss a potential collaboration, agree on the terms and shake on it / sign a contract. A partnership is born. And yet, so many partnerships fail. Because in reality, it is a bit more complicated than that. Let’s start with the definition of a partnership. “A partnership is an arrangement in …

The Increasing Role of Data in Digital Marketing

Every click, every pageview, every interaction is a data point. From a statistical point of view, a data point is a set of measurements of a statistical population. In digital marketing, a data point is a potential opportunity to know your user better and optimize your digital strategy.  At JOT, data is critical for our goal: to help our partners …

Innovation for A Data-Based Digital Marketing Approach

High-quality traffic at a huge scale At JOT, we specialize in the generation & monetization of very high-quality web traffic for premium partners. We help our partners acquire new audiences relevant for their specific business, sending them the very best quality traffic from trusted sources and optimizing our campaigns in real time across countries, languages and devices on multiple platforms. …